Michelle Kim, designer and founder of Los Angeles-based 213 Industry wanted to
create a novelty line that was not restricted by price and still affordable to reach price conscious
consumers. Mission accomplished. With a funky romantic aesthetic and a
focus on simple body lines and heavy detailing, Kim emphasizes the use of a wide
variety of chiffons, voiles, lace, and other fabrics, as well as novelty trims. The 411 on
Range's infatuation with 213 is simple: Any dress that goes with Fall's must-have
moccasin fringe boots is a shoe-in.
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