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Why We Created CSS

Why We Created CSS

Why We Created Our Own Label at Range Boutique

If you’ve shopped with us for a while, you know I don’t sit still well. I love great designers, I love discovering new lines… and I also love the idea of having something no one else in Atlanta is carrying. So after years of helping women find pieces that made them feel amazing, I decided it was time for Range to create our own label.

Here’s the real story behind it:
1. We wanted pieces you can’t find anywhere else. 

Atlanta is full of beautiful boutiques, but sometimes everything starts to look a little too familiar. We wanted items that were exclusive to us—styles with that California ease and Southern charm that make you feel instantly put-together. When your friends ask, “Where did you get that?” you get to smile and say, “Range… and no, you won’t see it anywhere else.”

2. We cared about creating a smart price point—without sacrificing the good stuff

One of my goals was to offer pieces that feel amazing and look high-end, while still giving you room to splurge on that statement jacket, perfect denim, or the designer piece you’ve had your eye on. Think of our label as the stylish, well-made building blocks that make the rest of your wardrobe work even harder.

3. Quality comes first

This wasn’t about fast fashion or “wear it twice and toss it.”

We wanted soft fabrics, great fits, flattering cuts, and styles that hold up—whether you’re running around Buckhead, traveling, or raiding your daughter’s closet (or vice versa). These are meant to be the pieces you reach for again and again.

4. And honestly… it was fun

Creating the line let us play, experiment, dream a little, and design clothes that felt like us.

Choosing fabrics, tweaking fits, mixing that relaxed West Coast feel with Southern polish—it became a creative outlet we didn’t know we needed. And seeing you all wear it? That’s the best part by far.

What CSS really is…It’s the heart of Range in clothing form: Easy, stylish, flattering pieces that make you feel good the second you put them on. A little California. A little Southern.A whole lot of Range.

And we’re only just getting started. 🤍✨